Raleigh is one of the world’s oldest bike brands.
Our challenge was to honour its legacy while making it relevant for a new generation of riders. We built a visual identity rooted in modern heritage, blending timeless character with digital freshness. The updated logo brings back the iconic heron and introduces refined letterforms, while the colour palette draws from Raleigh’s history with a more vibrant, contemporary feel. Bold typography and a confident visual language add personality without losing the recognisability that defines the brand.

The result is an identity that feels both familiar and future-ready, giving Raleigh clarity and distinction across every touchpoint.