The identity places the award at the centre. We view and celebrate the world of social media through its lens: bold, amplified and unapologetically 100% social. The award reflects the nature of the industry: it magnifies, distorts and intensifies, offering fresh and surprising perspectives.

By applying this “lens” to all submissions and event communications, we create a unified, recognisable and highly shareable system. It supports PR and marketing without overshadowing the work itself.

Visually, the identity plays with the refraction of light through glass. Text and imagery are subtly distorted, creating visuals that feel alive and in motion. Content is built on a 2D foundation: typography, photography and video. Enriched with a custom 3D world crafted in Cinema 4D and Redshift. The colour palette draws from extreme light refraction, resulting in a dynamic and expressive visual language.